Is this the moment for the King to ascend the throne?
LeBron James has taken it to the next level in 2008-09. The unstoppable force has led Cleveland to the best record in the league, they’ve lost just once at home all season, and James has taken the court every night prepared to leave nothing in [...]

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With the regular season just about history, it’s time to turn our attention toward the Greatest Show On Earth, aka the postseason. Two months of intense desire, amazing finishes, and furious battles. The games are played with the sure knowledge that anything less than full effort means a premature end to championship dreams.
Let’s begin our [...]

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New Orleans is locked in a playoff race as exciting as Bourbon Street itself. Leading the charge for the city’s hoopsters is David West.
There is a rumble in the Western Conference, with several teams battling for that higher seed and the home playoff games that come with it. The beefy forward is tearing it up [...]

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Odom says he wanted to stay in Los Angeles. His contract is reportedly worth $33 million over four years.The Lakers reached a deal to re-sign free-agent forward Lamar Odom today, retaining an important, and versatile, part of last season’s championship run.
“L.A. was the first place that came to my mind, that’s where my heart was [...]

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All good things must come to an end – but that doesn’t mean they can’t end in style.
Or an all-day celebration of Kobe’s weeklong Asia tour.
First up: a visit to the Chengdu Nike Jinkai store grand opening.
There Kobe met with a handful of players from the Chegndu All Day Training Activation U24 championship team. He [...]

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Master technicians just don’t leave any room for things like getting tired.
After all: the next generation was waiting to ball.
So Kobe hand-picked three lucky players from the capacity crowd at Shanghai Luwan Stadium and delighted everyone involved with an on-court lesson plan centered around his favorite attack moves.
One player was so overwhelmed with the experience [...]

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The most celebrated theme of the fourth tour stop shared a common thread with the 2009 NBA season:
Kobe’s quest for his fourth NBA Championship.
He kicked things off from the Nike Hong Kong flagship store with the following words:
“I can (now) share the happiness of winning the NBA Finals with my Hong Kong fans.”
Over 2,000 young [...]

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You may have heard that good things often happen in threes. Taipei got the memo.
The third day. The third stop. Three handpicked Taiwanese players receiving exclusive on-court training tips from Kobe, where he showcased the Signature Moves that make his offensive game impossible to contain.
Overall, this was the third time he had ventured to Taiwan. [...]

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Sometimes, the hardest act to follow is yourself.
But even after the tremendous amount of effort, energy and basketball love being spread around Manila on Day 1 of his Asia tour, Kobe did more than just show up.
In fact, the buzz began long before he even arrived, as major newspapers began covering the event in mid-July. [...]

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